Strategic Marketing
 
As a writer Ms. Howe works extensively to authenticate your story, your company, your experiences, and your merchandise in a culturally relevant manner.  By facilitating mapping sessions and focus groups, M Howe’s expertise will help you develop and articulate your story which will in turn create a unique language centered on your brand and ownership of your vision.  Well-defined language development and communications foster genuine relationships advancing media and publicity strategies that generate marketing opportunities where you are in control of your message.
 
 
Ms. Howe's Strategic Marketing Includes:
 
Initial mapping session, an inclusive and intensive one or two day workshop in which Maggy facilitates board members, staff, or committees to:

• Clarify objectives
• Establish a mutual and cohesive vision that defines (or often redefines), personalizes, and gives form to ideas
• Create single-minded message on which to build your brand
• Define your customer
• Target and align your customer/customer groups
• Build your brand
• Language development (tag lines and text for brochures, websites, dvertising, etc)
• Strategic communication content—oral and written
• Advancing public relations strategies, writing and targeting press releases
• Building media lists and personalizing media contacts
• Completing benchmarks on time

To further strategic marketing Ms. Howe will work with you to develop an aspired look, tone, and feel for your company, your project, or event.  Dubbed the aesthetic enforcer Maggy will help craft your image creation making certain statements made will distinguish you and your brand.