Cause Marketing
 
Social responsibility, ethical pedigree, and charitable contributions are all part of a new philanthropy so many businesses aspire to in today’s world.  Inspired philanthropy has moved beyond grant and check writing.  By aligning passions and values with a charitable cause Ms. Howe integrates new marketing strategies that help to support and improve your company’s image—increasing your visibility, and giving you a competitive edge.  For over 20 years Ms. Howe has been matching for profit businesses with charitable causes (non profits) aligning company values that lead to successful public relations strategies, social awareness, and exceptional philanthropic giving programs.
 

Ms. Howe’s Cause Marketing Services Include:
 
Initial mapping session, an inclusive and intensive one or two day workshop in which Maggy facilitates board members, staff, or committees to:
Clarify objectives
Discover company’s passion for charitable causes
Align your company’s core values and passions with a specific charity, nonprofit
Create philanthropic programs specific and unique to your company
(Example: in-kind, volunteering, employee equity, 1% plus giving campaigns)
 
Language and image development for foundation
 
Integrate charitable acts with company marketing strategy
 
Develop an Executive Identity Event or Conference to benefit nonprofit (raising awareness, education or fundraising, etc) which in turn advances specific marketing and PR wins for your company.  Please note all of M Howe’s events strive to be green, energy efficient, and reduce waste.  Many auction items are experiential, deliberate and are relevant to your cause.  Complimentary gift bags or “swag” are meaningful, and aligned with your cause.
 
Advancing public relations strategies, writing and targeting press releases
 
Building media lists and personalizing media contacts
 
Implement green practices